The global ovulation test kit market is poised for substantial growth, with a trajectory set to elevate its value from USD 180 million in 2021 to a staggering USD 450 million by 2032. Market analysis reveals a steady year-on-year increase of 8.6%, with a projected value of USD 195 million in 2022.
Driving this remarkable expansion is the burgeoning trend of prioritizing pregnancy sustainability, emphasizing the pivotal role of ovulation test kits in family planning and women’s healthcare. The heightened focus on women’s health, coupled with substantial investments in research and development by key industry stakeholders, is poised to drive down the cost of these kits, paving the way for increased adoption rates worldwide.
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Ovulation, a crucial biological process marking the release of eggs from the ovary, is a pivotal aspect of the female reproductive cycle. Detecting ovulation is made possible through the measurement of luteinizing hormone (LH) levels, which surge prior to ovulation. Ovulation test kits, readily available in the market, facilitate the prediction of ovulation timing and peak fertility, offering convenience and ease of use for home testing.
"While ovulation test kits have been instrumental in aiding family planning for many, they also serve as a valuable tool for individuals facing challenges in conceiving due to health factors, age, or other considerations," remarked a spokesperson for FMI, a leading provider in women’s health solutions.
Ovulation test kits utilize various methods, including urine-based tests that detect LH levels, electrolyte measurements in saliva, or monitoring basal body temperature, providing flexibility and options for users based on their preferences and needs.
As the global ovulation test kit market continues its upward trajectory, it underscores the importance of empowering individuals with the tools and resources necessary for informed family planning and reproductive health management.
Key drivers for the Ovulation Test Kit Market:
- Rising demand for family planning: Ovulation tests empower couples to plan pregnancies effectively, both for those trying to conceive and those using them for natural family planning.
- Increasing focus on career and delayed motherhood: With women prioritizing careers, ovulation tests help them optimize their chances of getting pregnant within a desired timeframe.
- Growing awareness of fertility issues: Open discussions about fertility and the ease of using ovulation tests encourage proactive management of reproductive health.
- Shift towards home-based health monitoring: Ovulation tests provide a convenient and private way to track fertility in the comfort of one's home.
- Development of technologically advanced kits: Digital ovulation tests with features like fertility calendars and smartphone connectivity are gaining popularity.
Key Players in the Global Ovulation Test Kit Market:
Some of the key players in the global Ovulation Test Kit market include Swiss Precision Diagnostics GmbH, Church & Dwight Co. Inc., Prestige Consumer Healthcare, Inc., Hilin Life Products, Fairhaven Health LLC, Geratherm Medical AG, Piramal Enterprises Ltd, NecLife, and others.
- In August 2021, Crown Laboratories, a prominent global skincare company under Hildred Capital Management LLC portfolio, along with L Catterton, the largest consumer-focused private equity firm, announced the acquisition of StriVectin. The transaction is slated to finalize by mid-September 2021, pending regulatory approvals and customary closing conditions.
- June 2021 saw bioMérieux's announcement of the distribution of the REVEAL Rapid AST system in Europe, bolstering the rapid testing kits segment in the European market.
- In April 2021, actress Jordana Brewster teamed up with Clearblue® for the Real Talk with Conceiving Hood Campaign, aimed at raising awareness about women's fertility challenges and conception difficulties.
Key Segments Covered in the Ovulation Test Kit Industry Survey:
By Product Type:
- Urine-Based Ovulation Test Kit
- Test Strip Method
- Mid-Stream Method
- Saliva-Based Ovulation Test Kit
- Salivary Ferning Ovulation Test Kits
By End User:
- Hospitals
- Clinics
- Diagnostic Centers
- Fertility Centers
- Home care settings
- Other End Uses
By Region:
- North America
- Europe
- Asia-Pacific
- Middle East & Africa
- Latin America